Describes what Giving Tuesday is, how it originated, why it matters, and what coffee consumers can do to support it.
What is Giving Tuesday and Why Should Coffee Lovers Care?
What is Giving Tuesday? It's a global day of giving that falls on the Tuesday after Thanksgiving each year. The goal is to encourage people to donate their time, money, or goods to charity. This year, Giving Tuesday falls on November 27th.
Giving Tuesday originated in 2012 as a response to Black Friday and Cyber Monday. Those two shopping holidays were all about buying things for yourself, and Giving Tuesday was created as a way to encourage people to give back to their communities. The idea caught on quickly, and now more than ever, people are looking for ways to get involved.
Why should coffee lovers care? Because coffee philanthropy can be part of the solution! There are many coffee brands out there that are committed to giving back to coffee-growing communities and supporting charitable causes. The Great Coffee Project is making a positive impact in several easy ways that allow you, the coffee drinker, to get involved:
• Leading a Charitable Fundraising Program. One excellent fundraising program is The Great Coffee Project fundraising platform. With this easy-to-use fundraising tool, you can set up a fundraising campaign in just minutes and start raising money for your school, club or non-profit just by encouraging coffee-loving friends and family to sip java that makes a difference!
• Contributing to a Favorite Cause while drinking coffee. Did you know that 15% of your purchase of The Great Coffee Project coffee goes to charity, and it's to the charity of your choosing! We believe in allowing customers to direct donations to where they are needed most in your local community. There is no right or wrong choice, we are proud support what you care about most, whatever that cause may be. On check-out, just choose your charity from the "Select Cause" link!
So this Giving Tuesday, remember that coffee can be part of the solution! Be coffee conscious by choosing coffee brands that give back. Together, we can make a difference. #goodpurposecoffee