Our Mission, Vision, & Values

We founded The Great Coffee Project because lasting change can start with a cup of coffee

Our Mission

The Great Coffee Project Mission

Local Efforts: Global Impact

We are a group of neighbors, friends, and colleagues that came together around a single mission:   

To make a positive and lasting global impact by delivering high quality coffee through sustainable and ethical business practices.

This mission is important to us because we want to make a difference in the world, and we believe that coffee is a powerful tool to do that. 

Neighbors & Friends Helping Others

Our group's diverse experience is anchored by a love of helping others  and our undeniable healthy addiction to the amazing flavors and aroma that only the finest fresh roasted coffee can deliver.   
We want to allow others to join in this mission so we provide a platform for people to get involved where they can raise money for causes they care about, contribute to our sustainability efforts, and work to improve the lives of coffee farmers around the world. All this while enjoying some of the world's finest coffee.  

Our Vision

Act Locally : Think Globally

Our vision is to be the leading philanthropic coffee company while meeting the highest standards for positive social and environmental impact. 

Our goal is to use our platform to make a positive difference in the world. We believe that coffee can be a force for good and we are committed to using our business to support this belief.

We want people to know that when they drink our coffee, they are supporting a company that is doing good in the world and that they are directly contributing to those efforts.  

The Great Coffee Project Vision

A Force for Good

We founded this business as a force for good, by working together with our partners to create equitable and sustainable value chains that improve the lives of farmers, their families and communities.  

We are committed to being a responsible and sustainable company, which creates long-term value for our shareholders, while also contributing positively to society.

Our Values

Create a 3-Tiered Impact 

“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny."

Our Values:
• Do good locally

• Do good regionally

• Do good globally

Just a Start

Our current initiatives to support these values are designed to be business-achievable activities that create a real impact while allowing us to maintain a competitive price point for our products. 

Local initiatives: donate 15% of every sale to your chosen non-profit and aggressively support all project coordinator efforts.

Regional initiatives: support coffee growers by insisting on ethical sourcing of all products and investing resources, through loans and grants, in farms directly.

Global initiatives: support the environment by buying only sustainably grown coffee and by planting a tree in deforested areas of Madagascar, with each and every purchase, through our partner Ecologi  

The Great Coffee Project Values
Support local communities through fundraising

Community Support

Learn how we support national and local organizations through our GiveBack15 Campaign.  For every purchase that is made,  we donate 15% of the total price to the non-profit of the customer's choice.  We believe that giving the consumer the power to direct the donations is an important step in driving community giving.   Learn More.

Support sustainability and eco-conscious practices

Sustainability Efforts

We believe that what's good for the Earth is good for us so we work hard to encourage farmers to use sustainable and natural growing methods through direct trade relationships, and loans directly to farmers in developing nations.  In 2022 we also committed to planting a tree with every purchase.  Learn More.

Support responsible micro farmers

Supporting Farmers

We believe farmers deserve a fair wage. For too long, coffee farmers have been exploited through a market system that undervalued their product. This often led to extreme poverty, child labor, and unsafe working conditions for farmers around the world. We believe that by paying a fair price for coffee, we can help farmers break out of the cycle of poverty and improve the quality of life for their families.  Learn More.